Sales and Marketing Seminar
Let’s face it. Carpet and upholstery cleaning profit margins are not what they used to be. Loss leader marketing dominates your customers’ attention in the media as competitors use this strategy to try to get into the door. (Hyperlink to the Ultimate Battle Field publication)
If you don’t have the budget to advertise as much as your competitors, you will certainly want to maximize upselling value-added services on all of your cleaning appointments. Your goal should be to create a competitive edge that sets you apart from the competition.
To stand out, you will need to change the way you view your cleaning business. You will also need to expand beyond the scope of only cleaning carpet and embrace other cleaning services you are currently providing. In today’s competitive marketplace, you don’t just need a plan, you need an upsell survival plan. The old upselling methods – like hoping your client will ask for additional services – won’t maintain your profitability.
Our Sales Presentations Seminar will give your company that competitive edge, you need to make a favorable impression on your customers. Your techs will be taught the following team building principles:
1) How to identify customer personality types
2) How to connect with the all customers to build rapport
3) How to avoid sounding like a “Sales Hustler” who is on the hunt for a commission
4) How to discover unique ways to make their customers smile
5) How to create “gigantic upsells” where customer service is the centerpiece.
6) How to use “Eyeball Intelligence” when entering a home
We endeavor to teach your technicians how to jump on the back of a racing “YES” and how to improve the retention of your customers in the process. If these are the characteristics that you would want your technicians to have, please click here register for our up for the next Sales Training Seminar.
Please Note: If you have more than 5 employees we recommend a private class.